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01925 909 310
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01925 909310
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Key Account Management Course

Master Key Account Management and Grow Strategic Relationships


Duration: 1-Day Course

Strategic account management made simple: practical skills to protect and grow revenue

4.9/5 Rating
500+ Trained This Year

What's Included:

Small groups (max 12)
Expert trainers
All materials included
Lunch & refreshments
Account management tools & templates

Courses available in Birmingham | Leeds | Liverpool | London | Manchester | Cheshire

Public Course Pricing

1 Place
£375
+ VAT
2 Places
£690
+ VAT
Save £60
3 Places
£975
+ VAT
Save £150
All prices exclude VAT
4+ delegates? In-house training offers better value and full customisation. Request a quote
Early Bird Discount
Save a HUGE 15% Discount when you book 30 days in advance
View All Dates
Quality Guarantee
Flexible transfer options available
0 Professionals Trained
0 Average Course Rating
0 Would Recommend
0 Corporate Clients

Why Choose This Course?

Accelerate Sales Success: Practical Skills for Building Relationships and Driving Results

Managing key accounts is about more than selling—it's about becoming a strategic partner. The best account managers understand their clients' business deeply, build relationships at all levels, identify growth opportunities proactively, and demonstrate continuous value. Without these skills, accounts become vulnerable to competition and price-focused conversations.

Our practical 1-day course transforms transactional account managers into strategic partners. You'll learn account planning frameworks, relationship-building techniques, value proposition development, and strategic negotiation skills. Leave with tools to protect and grow your most important accounts, maximize lifetime value, and become indispensable to your clients.

Practical techniques you can use immediately

Expert trainers with real-world experience

Interactive exercises and role-playing scenarios

Key Account Management
Comprehensive Curriculum

What You'll Learn

Everything you'll need to become a strategic account partner

1

Strategic Account Planning

  • Account segmentation and prioritisation
  • SWOT analysis for accounts
  • Setting account objectives
  • Creating account plans
2

Building Executive Relationships

  • Mapping stakeholder landscapes
  • Accessing decision-makers
  • Building C-level relationships
  • Multi-threading strategies
4

Understanding Client Business

  • Business acumen essentials
  • Industry and competitor analysis
  • Identifying client challenges
  • Uncovering hidden needs
5

Value Proposition Development

  • Moving beyond features and benefits
  • Quantifying value and ROI
  • Creating compelling business cases
  • Differentiation strategies
6

Strategic Negotiation Skills

  • Collaborative negotiation approach
  • Protecting margins
  • Handling price objections
  • Win-win outcomes
3

Account Growth & Retention

  • Identifying expansion opportunities
  • NCross-selling and upselling
  • Risk management
  • Measuring account health
Perfect For

Who Should Attend This Course?

This course is perfect for anyone involved in selling products of services

New Sales Professionals

Starting a sales career and needing to learn proven techniques to build confidence and close deals effectively

Account Executives

In B2B or B2C roles wanting to improve consultative selling skills and increase conversion rates

Business Development

Identifying opportunities and pitching to prospects, needing to refine approach and handle objections confidently

Retail & Showroom Staff

Selling face-to-face to customers and wanting to build rapport, uncover needs, and close more sales

Technical Experts

Engineers or consultants who need to sell solutions but lack sales training and struggle with the commercial side

Underperforming Salespeople

Missing targets and needing to refresh fundamentals, overcome bad habits, and get back on track

Book Your Place

Available Course Dates

Choose your preferred location and date

4 courses available London
COURSE NAME DATE START TIME END TIME DURATION PRICE ACTION
Showing 1-4 of 4 courses

Need Help Choosing a Date?

Can't find a suitable date? We can add additional dates or arrange in-house training for groups of 4+

01925 909 310
[email protected]
Transformation

Before & After This Course

See the real transformation delegates experience

Before

  • Reactive account management
  • Order taker approach
  • Single point of contact
  • Price-focused discussions
  • Vulnerable to competitors
  • Missing opportunities
  • Firefighting issues

After

  • Proactive account strategy
  • Value-added partner
  • Multi-level relationships
  • Value-focused conversations
  • Preferred supplier status
  • Maximising opportunities
  • Preventing issues
Course Schedule

Your Day at a Glance

Please note: this is a guide only. Your trainer may adapt the schedule based on group needs and discussion.

AM

09:30 - 12:30 | Morning Session

Strategic Account Planning & Building Key Relationships

  • → Segmenting and prioritising your key accounts
  • → Developing strategic account plans and setting objectives
  • → Mapping stakeholders and accessing decision-makers
  • → Building relationships at senior and executive level
  • → Understanding your client’s business and industry landscape
Includes mid-morning refreshment break

12:30 - 13:00 | Lunch Break

Enjoy a provided lunch and network with fellow delegates

PM

13:00 - 16:30 | Afternoon Session

Delivering Value & Growing Accounts

  • → Creating compelling value propositions beyond features
  • → Strategic negotiation and protecting margins
  • → Identifying opportunities for cross-sell and account growth
  • → Managing account risk and strengthening retention
  • → Measuring account health and planning next steps
Certificate presentation and course close
Interactive Workshop Format Maximum 12 delegates • Small-group learning • Real-world focus • Personal feedback

Public Courses - What's Included

Everything you need for an outstanding learning experience

Course Materials

Comprehensive workbook, templates, and reference guides to take away

Lunch & Refreshments

Full lunch with dietary requirements catered for, plus tea, coffee, and snacks

Certificate of Achievement

Certificate of Achievement awarded on successful course completion

3-Month Support

Post-course email support to answer questions as you apply your learning

Action Plan

Personalised development roadmap tailored to your specific goals

Premium City-Centre Venues

Easy-to-reach venues with excellent transport links and facilities

Small Groups

Maximum 12 delegates ensuring personalised attention

Expert Trainers

Experienced professionals with real-world expertise and engaging delivery styles

Success Stories

What Our Participants Say

Join thousands of satisfied professionals who have transformed their Key Account Management.

"This course completely changed how I communicate at work. The practical techniques for handling difficult conversations have been invaluable. I'm now much more confident in all my interactions."
EW

Emma Williams

Project Manager, Construction Ltd

★★★★★
"As someone who dreaded presentations, this course was transformative. The trainer's approach was encouraging and the techniques actually work. I now present regularly with confidence."
JC

James Carter

Sales Director, Tech Solutions

★★★★★
"Excellent value for money. The skills I learned have improved both my professional and personal relationships. The active listening module alone was worth the investment."
SA

Sophia Anderson

HR Business Partner, Retail Group

★★★★★
Pricing & Options

Choose Your Learning Option

Flexible training delivery to suit your schedule and budget

Virtual Classroom

£325 + VAT

per delegate | 1-day course

  • ✓ Live interactive training via Zoom/Teams
  • ✓ Same quality as in-person
  • ✓ Regular breaks built in
  • ✓ Certificate of Achievement
  • ✓ Course notes & slides
  • ✓ 3-month online support
  • ✓ Max 12 delegates
Book Virtual
MOST POPULAR

In-Person Public Course

£375

per delegate | 1-day course

  • ✓ Premium city-centre venues
  • ✓ Lunch & refreshments included
  • ✓ Certificate of Achievement
  • ✓ Comprehensive course materials
  • ✓ Course notes & slides
  • ✓ 3-month online support
  • ✓ Max 12 delegates for personal attention
  • ✓ Available in 6 UK locations
Book In-Person

In-House Training

POA

4-12 delegates | 1-day course

  • ✓ Daily rate (not per-delegate)
  • ✓ Delivered at your workplace
  • ✓ Tailored to your team's needs
  • ✓ More cost-effective for groups
  • ✓ All materials included
  • ✓ Certificates of Achievement
  • ✓ Flexible scheduling
  • ✓ Nationwide delivery

⚠️ Limited Availability: With only 12 places per course, sessions fill quickly. Our next available dates are booking up fast—secure your spot today to avoid disappointment.

Frequently Asked Questions

Everything you need to know about the course

When Will I Receive The Course Joining Instructions?
You will receive your Course Joining Instructions along with the venue details 7-10 days in advance of the course start date.
Do You Cater For Special Dietary Requirements?
We are able to cater for special dietary requirements, ie. vegetarian, dairy free, etc as long as we are notified a couple of days in advance of the course so we have time to notify the venue.
Do You Have Any More Dates Available?
If the dates listed on the website are not suitable for you, it is always worth contacting us to request some alternatives as we do have the option of adding additional dates
What is your cancellation policy?
If you need to cancel or change a date, we will always try to transfer you to an alternative date first. Where that is not possible, cancellation charges may apply depending on how close to the course date you cancel. Full details are in our Refund Policy.
Can I Transfer To A Different Date If Necessary?
Yes — we will always work with you to find an alternative date wherever possible. Just email us at info@assettrainingacademy.com as soon as you know.
Do I Need To Prepare Any Work In Advance?
We don’t generally ask delegates to prepare any work in advance for any of our courses. The only 2 exceptions are our Presentation Skills Course and our Train The Trainer Course where we ask for a 10 minute presentation to be prepared in advance.
Do I receive a Certificate for Attending?
Yes. We issue a Certificate of Achievement to every delegate who successfully completes the course.
What if I need to send a colleague instead?
Substituting a delegate is free of charge — just email us at info@assettrainingacademy.com with the new delegate's name as soon as you have decided.
What if I am ill or there is a transport strike?
Our standard cancellation terms apply in all circumstances, including illness, transport difficulties or adverse weather. We recommend booking with a reasonable buffer where possible. Full details are in our Refund Policy.
When will I get my refund?
Refunds, where applicable, are processed within 14 working days of cancellation confirmation, to the original payment method. We will acknowledge your cancellation request within 2 working days and confirm the next steps.
Training Locations

Key Account Management Training Across the UK

We deliver our 1-day Key Account Management training course in six major UK cities, with excellent transport links and modern training facilities.

Key Account Management Training Birmingham

City centre venue with excellent access from Birmingham New Street station. Our Birmingham Key Account Management courses provide hands-on training for professionals across the West Midlands.

View Birmingham details →

Key Account Management Training Manchester

Located minutes from Manchester Piccadilly. Our Manchester communication training venue offers interactive workshops for professionals throughout the North West.

View Manchester details →

Key Account Management Training London

Central London location with easy Underground access. Our London communication courses serve professionals from across the capital and South East England.

View London details →

Key Account Management Training Leeds

Conveniently located near Leeds station. Our Leeds communication training provides practical skills for professionals across Yorkshire and the Humber.

View Leeds details →

Key Account Management Training Liverpool

City centre venue close to Liverpool Lime Street. Our Liverpool communication courses offer expert-led training for professionals across Merseyside.

View Liverpool details →

Key Account Management Training Cheshire

Our Cheshire training centre in Widnes offers free parking and excellent motorway access. Ideal for professionals from across the North West and surrounding areas.

View Cheshire details →

Can't find your location?

We also offer in-house Key Account Management training delivered at your workplace anywhere in the UK. Perfect for teams of 4 or more.

Trusted By Leading Organisations

Join 100+ companies who've chosen Asset Training Academy for key account management training

NHS
Liverpool FC
Toyota
Media City UK
Environment Agency
Professional Development

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Book With Confidence

Why Choose Asset Training Academy

Flexible Rescheduling

Transfer to any future date free of charge up to 14 days before your course starts.
We understand work pressures.

Expert Trainers

Every trainer is experienced, vetted, and rated 4.5+ by delegates. Quality guaranteed on every course.

3-Month Support

Free post-course support via email for 3 months as you apply your new skills in the workplace.

Trusted By 80,000+ Professionals

Join the thousands who've transformed their skills with us

98%

Would Recommend

To colleagues

4.9/5

Average Rating

From 1,500+ reviews

500+

Corporate Clients

Including NHS, Toyota, Liverpool FC

25K+

Professionals Trained

Since 2010

Ready to Become a Trusted Partner?

Join thousands who've mastered Key Account Management in just one day”

Don't Wait: Places are limited to just 12 delegates per course to ensure you get the personal attention and feedback you deserve. Next available dates are filling fast.

Secure Your Place Now → Call 01925 909 310

✓ Risk-Free Booking ✓ Flexible Rescheduling ✓ Quality Assurance Guarantee

Limited spaces available - Book your place today!
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