Essential Sales Course

Virtual Classroom

Course Dates

Contact Us For Dates

Course Accreditation

3 CPD Points

Essential Sales Skills - Course Description

All of us are directly or indirectly involved in “Sales”. We may not have the word “sales” in our job title, but whether trying to influence a colleague, put forward a proposal to our manager, manage an interaction with a Client or genuinely commercially “sell” to another party, we all require to a greater or less degree the skills of “selling”. This Essential Sales Skills course therefore, provides participants with the basics of “Sales” and “Selling” and is designed to improve your confidence and competence in this particular area, giving you the “toolkit of skills” and a range of strategies that are required to enable you to “close” more sales and “exceed your targets”. The programme is designed to allow participants to understand the fundamentals of:
  • Opening the Sale – what to do in those initial stages of a Sales situation
  • Establishing Customer Needs – how to build rapport with your customer and understand their needs, by using recognised “questioning” and “listening” techniques
  • Selling the Benefits of your Product/Service – learning about the best way to present the benefits of your product or service to a prospect in order to secure a sale
  • Closing the Sale – How to handle objections effectively and learn some simple and effective ways to confidently “close” a sale

Who Should Attend?

This Essential Sales Skills course targets anyone involved in formal or informal selling and who wants to enhance and improve their skill set and confidence in this particular field.

Joanna V.
Sales Executive
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"Fantastic day, really interesting and I've learnt a great deal that I can use out on the road. Excellent course!"
Mandy D.
Sales Manager
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"Fun, informative, educational and always learning whilst on this course, it was great!"
Angela M.
Sales Executive
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"Great course, really interesting. The trainer was very open minded to use a different approach. I wouid definitely recommned this course to others as it was excellent"
Tina M.
Sales Executive
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“Extremely professional and informative information on effective sales techniques. Factual and very motivating.”
Jane W
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“Great course, excellent trainer, put me at ease, he made me believe that I can achieve anything. I will take a lot away from this course and I look forward to implementing the skills I've gained”

Included in the Price of our Sales Virtual Classroom

Start Time

The 4 Hour Live Webinar starts promptly at 9.30am.  You will be sent Joining Information in advance with full instructions of how to join the class via Zoom.  There will be plenty of comfort breaks built in to the session.

CPD Certificate

Your digital CPD Accredited certificate will be available to download and print as soon as you have successfully completed the e-Learning Module

Study at Your Own Pace

You can study the e-Learning Module in your own time and at your own pace.  You can stop and start the course and replay the content to help you successfully answer the multiple choice questions

Course Materials

The cost includes digital course notes and copies of slides which will be emailed to you at the end of the Live Webinar, along with the link to the e-Learning Module

Experienced Trainers

Our Sales courses are delivered by very experienced trainers who are experts in their field and who have real life, practical experience of working in a Sales environment

3 Months Tutor Support

We provide 3 months tutor support after the course has taken place, so if you need any help or advice, you can contact us and the tutor will get in touch with you directly via email

Our experts

Our Sales Training Course is delivered by Tom Courtney who is Managing Director of Courtney Associates.

A leading Industry Public Speaker, Tom has honed his skills and knowledge in this area over the last 32 years, through delivery of close on 5000 Leadership Training Courses, Conference Presentations and After Dinner Speaking events throughout the UK, Europe, Asia, the Middle East and USA.

As well as Presenting at such events, he also Trains, Coaches and Mentors Junior, Middle and Senior Managers in this specific specialism, and takes great delight in unlocking people’s potential and confidence in this particular field. 
Tom’s training courses consistently generate 5 star quality reviews and he is recognised as being an inspirational trainer and a leading expert in his field. 
Around 80% of our Client’s are returning customers who have previously attended Tom’s training.


tom courtney

Contact Us Today...





This course was relevant and had many great points that I can now use in my place of work.
The course trainer was fun and professional and helped me with my understanding throughout the course.

Clients who have enjoyed our training...

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