1 Day Programme This 1 day ‘Key Account Management’ course is aimed to provide Account Managers with a range of skills, tools and techniques to enable them to understand and segment their clients and their business needs. It will help participants to focus on maximising the long-term profitability from the accounts they manage, and focus the appropriate resources on those which show the most promise. It will show you how to strengthen poor relationships and build stronger ties that open up opportunities for cross and up-selling. Providing templates on the course delegates will begin their planning and engagement strategies – knowing how to build mutually beneficial, and more profitable relationships.