Key Account Management
Duration: 1 Day
Prices Start At £250 + VAT
- Public/Open Course
- In-House Training
- Virtual Classroom
Key Account Management
- Public/Open Course
- In-House Training
- Virtual Classroom
1 Day Course
Key Account Management Training Course
1 Day Programme This 1 day ‘Key Account Management’ course is aimed to provide Account Managers with a range of skills, tools and techniques to enable them to understand and segment their clients and their business needs. It will help participants to focus on maximising the long-term profitability from the accounts they manage, and focus the appropriate resources on those which show the most promise. It will show you how to strengthen poor relationships and build stronger ties that open up opportunities for cross and up-selling. Providing templates on the course delegates will begin their planning and engagement strategies – knowing how to build mutually beneficial, and more profitable relationships.
How We Deliver This Course
5 Star Reviews
Certificate of Achievement
3 Month Online Support
Course Notes & Slides
Experienced Course Tutor
By the end of this Key Account Management course, you will be able to:
- Understand how to segment your Account relationships into categories to focus efforts around Growth potential and Retention
- Know how to differentiate your services and provide excellent Account management service
- Identify the opportunity of where and when the potential to up-sell / cross-sell arises
- Understand how to build stronger ‘trust’ at both Personal and Account levels
- Have the knowldedge to create a 6 month plan for your top 3 Accounts, with knowledge of how to apply the model on the other Accounts
Upcoming Public Course Dates & Prices
PRICE – £295 + VAT
DATES:
30 March 2023
7 June 2023
PRICE – £295 + VAT
DATES:
6 April 2023
6 July 2023
PRICE – £295 + VAT
DATES:
13 March 2023
13 June 2023
PRICE – £325 + VAT
DATES:
23 March 2023
1 June 2023
PRICE – £295 + VAT
DATES:
24 May 2023
7 August 2023
PRICE – £295 + VAT
DATES:
3 April 2023
28 July 2023
Virtual Course Dates
PRICE:
£250 + VAT
DATES:
6 April 2023
28 July 2023
1 Day Course
Course Content
Introduction
Excelling at sales Account Management is designed to cover the following areas:
- Successful approaches used by the ‘Top Performing’ Account Management teams
- How and why both parties benefit from a set approach and methodology
- Why the business who strive for ‘differentiation’ over pricing will win-out in the next few years
Applying a Professional Approach to Account Management
- The ‘essential’ objectives of Account Management
- Understanding the ‘Client’s view’ of the relationship and services provided
- The factors that affect the depth and strength of the relationship
- Why the development of a ‘partnership’ is more likely to lead to a step change in the business and a longer relationship
- The topics and issues that interest your Accounts
How Professional Sales Teams’ conduct Account Analysis
- Understanding and plotting where the Growth and Declining £ revenue will be coming from over the next couple of years
- Identifying the new Opportunities for growth potential, and where your time is being misspent
- Conducting a S.W.O.T. analysis in order to ‘add value’ to the Accounts and identify forthcoming opportunities
- Predicting the forthcoming £revenue / value of our Accounts and strength of the Account portfolio
The Professional Account Management Approach
- A comprehensive walk-through and directions on quick wins to applying the 4 stage approach
- Portfolio analysis & plan setting
- Agreement stage with Management; re. investment and activity
- Internal buy-in and support; s.m.a.r.t. objectives
- Delivery plan; review milestones; reward and success criteria / celebrations
- Using the ‘Template’ to analyse your Top 3 and bottom 3 performing Accounts; and identify Key Accounts
- How to determine the resultant activity and prioritise work within your Account portfolio
Steps to Build Stronger Relationships – at Personal and Account levels
- How ‘trust’ is built and maintained – ‘the Trusted advisor’; credibility, reliability and business intimacy
- Focusing the efforts of both you and your colleagues to help ‘differentiate’ the service
- Creating ‘Moments of Truth’ – excelling at the big and small things that make a difference in the long run
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- Interactive
- Practical
- Participative
- Engaging
Who Should Attend This Key Account Management Course?
This course will benefit anyone who is responsible for the management and development of the business Accounts. Whether you are the manager responsible for the Account Management, or for a larger Team – you will be able to quickly assimilate the knowledge and tools to apply when you return to the business.
Other Relevant Courses
- 2 Day Course
- 1 Day Course
- 1 Day Course
- 2 Day Course
- 1 or 2 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 2 Day Course
- 1 Day Course
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Reasons To Book With Asset Training Academy
Certificate of Achievement Awarded
Comprehensive Course Notes & Slides
5 Star Rated Courses
Delivered in City Centre Locations
Lunch & Refreshments Included
Delivered by Specialist Trainers
Delivery Method is a Blend of Theory & Practice
By the end of this Key Account Management course, you will be able to:
- Understand how to segment your Account relationships into categories to focus efforts around Growth potential and Retention
- Know how to differentiate your services and provide excellent Account management service
- Identify the opportunity of where and when the potential to up-sell / cross-sell
- Understand how to build stronger ‘trust’ at both Personal and Account levels
- Have the knowldedge to create a 6 month plan for your top 3 Accounts, with knowledge of how to apply the model on the other Accounts
What Our Clients Say
Reasons To Choose Our Course Above Others:
- Price includes Comprehensive Course Notes, Slides & Certificate of Achievement
- Our trainers are highly qualified with a wealth of industry experience
- Our courses consistently generate 5 Star rated quality reviews
- We include 3 month follow up online support
- Our courses are interactive, participative, engaging and fun and deliver real results
- We deliver our course in 5 major UK cities
- We can deliver the course at your workplace for 4 delegates or more wherever you are located in the UK
- Our Public/Open Courses are delivered in high quality, city centre venues
- Price includes Lunch and Refreshments throughout the day
In House Training
Contact Us Today
If you have 4 or more people who require training in this area, it is often more cost effective for us to come and deliver the course onsite, either at your workplace or at a venue of your choice. We charge a “daily” rate as opposed to a “delegate” rate and we can train up to 12 people in any one session.
- 0800 158 8314
- info@assettrainingacademy.com
- 0800 158 8314
- info@assettrainingacademy.com
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Reasons To Book With Asset Training Academy
Certificate of Achievement Awarded
5 Star Rated Courses
Comprehensive Course Notes & Slides
Delivered in City Centre Locations
Lunch & Refreshments Included
Delivered by Specialist Trainers
Delivery Method is a Blend of Theory & Practice
Courses are Engaging, Practical, Interactive and Fun
Take Your Career To The Next Level
Global Company
We deliver our training throughout the UK and Europe
Bespoke Content
We customise the content of our In-House training to meet your needs
Best Offers
Our training is competitively priced and great value for money
Secure Payments
Security is a priority so you can book your place with confidence
Other Relevant Courses
- 2 Day Course
- 1 Day Course
- 1 Day Course
- 2 Day Course
- 1 or 2 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 2 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
- 1 Day Course
